IDC points to the recent festive sales as the reason which came to feed the pent-up demand from the previous quarter. Online platforms were the major channel of sales with a 51% share of the aforementioned shipment volume and themselves gaining 53% YoY growth. That said, even brick and mortar stores had a sound 33% YoY surge. ALSO READ: Amazfit GTR 2 with 90+ Sports modes, 14-day battery life launched in India The premium segment saw considerable growth paved by the online sale of high-end handsets like iPhone 11, iPhone XR, and OnePlus 8. Meanwhile, the low to mid-range segment pulled off a 60% growth and attained a 58% share of the total market in October. ALSO READ: Asus Zenbooks and Vivobooks with 11th gen Intel processors and 4K OLED displays launched in India If we talk about major players, the names include Xiaomi (24.8%), Samsung (20.6%), Vivo (17.8%), Realme (13.8%), and Oppo (12.3%). Interestingly enough, Poco, the Xiaomi offshoot brand, has made its way to the top 5 smartphone brands in India this year. It is now the 4th largest online phone brand in the country owing to its releases like Poco X3 and C3.
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